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Scaling Up B2B SaaS & PaaS with salesXchange
Nigel Maine
41 episodes
9 months ago
Probably the most significant show so far as we talk about what we've learned about B2B new business development during this year.We maintain, 'if you do what you've always done, you'll get what you've always got'. B2Bs have been misled to follow big tech and over the years new business development has been handed over to marketing, who have never sold direct or communicated direct to decision makers, yet they have been driving all activity that determines new sales.Pipelines have dimini...
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Marketing
Business,
Entrepreneurship
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Probably the most significant show so far as we talk about what we've learned about B2B new business development during this year.We maintain, 'if you do what you've always done, you'll get what you've always got'. B2Bs have been misled to follow big tech and over the years new business development has been handed over to marketing, who have never sold direct or communicated direct to decision makers, yet they have been driving all activity that determines new sales.Pipelines have dimini...
Show more...
Marketing
Business,
Entrepreneurship
https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/40/84/59/408459d4-36ce-86b0-8d24-12c50b498a4c/mza_15337906545661876058.jpg/600x600bb.jpg
B2B Startups & Scaleups – The sins you don’t know you’re committing! - #06
Scaling Up B2B SaaS & PaaS with salesXchange
1 hour 15 minutes
2 years ago
B2B Startups & Scaleups – The sins you don’t know you’re committing! - #06
When starting a new business or making plans to scale up, there is always a flurry of excitement and anticipation. Everyone wants the new idea, product, or plan to work. But the reality is the foundation of our new strategies are based upon previous experiences, perhaps with a tweak here and there.What if the foundation is flawed? What if the basis of our business intelligence is misguided but we have never had these errors pointed out? What if we are too blinkered, or ...
Scaling Up B2B SaaS & PaaS with salesXchange
Probably the most significant show so far as we talk about what we've learned about B2B new business development during this year.We maintain, 'if you do what you've always done, you'll get what you've always got'. B2Bs have been misled to follow big tech and over the years new business development has been handed over to marketing, who have never sold direct or communicated direct to decision makers, yet they have been driving all activity that determines new sales.Pipelines have dimini...