151: How Brands Use Storytelling to Create Loyal Customers ft. Dave Korinek

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Scaling Secrets

Otter PR

164 episodes

6 days ago

For CEOs and business leaders that want to learn quick and tactical knowledge for scaling their company from 7 to 8 figures in revenue. Hosted by 8-figure CEO of Otter PR. Topics include B2B lead generation, website traffic, sales tactics, advertising, cold email marketing, human resources & HR, company structure & hierarchy, E-commerce, customer success & retention, social media verification, Instagram growth, TikTok growth, YouTube growth. Plus we will also teach you about public relations, media relations, getting into Forbes, speaking at TEDx & more This podcast is sponsored by Otter PR

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All content for Scaling Secrets is the property of Otter PR and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

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151: How Brands Use Storytelling to Create Loyal Customers ft. Dave Korinek

Scaling Secrets

34 minutes 24 seconds

1 year ago

151: How Brands Use Storytelling to Create Loyal Customers ft. Dave Korinek

🎙️ In this episode, we sit down with the brilliant Dave Korinek from Magnetic Creative, a strategist with over two decades of experience working with iconic brands like VIZIO, Chili's, and Wall Street Journal. Dave’s superpower lies in identifying what's missing in a brand and helping to articulate a more compelling story that resonates with audiences. From building brand equity to creating long-term fan bases, he emphasizes the importance of story and emotional appeal in selling a product.🔑 Key Takeaways:

1. The Power of Storytelling: Learn how to use narrative to connect products with consumers and create brand loyalty.

2. Foundations of a Successful Brand: Understand the importance of demand creation, brand equity, awareness, and longevity.

3. Strategy & Tactics in Business: Discover why thorough research and planning are critical before launching or scaling a product.

4. Honesty & Realism in Branding: The importance of having straightforward conversations about a product’s potential and flaws.

5. Consumer Insights: How to personalize content and listen to your audience to effectively connect with them. Dave highlights the necessity of recognizing a great business idea’s potential flaws and testing them before investing heavily. He stresses the importance of fitting well with business partners and having honest, trust-based relationships to ensure success.

✴️ Guest Info: Dave Korinek is dedicated to bridging the gap between product creators and their audience, guiding them toward success through practical and experience-based strategies.

👉 Connect with Dave Korinek on LinkedIn: https://www.linkedin.com/in/davekorinek

🌐 Check out Magnetic Creative: https://magneticcreative.com/

Tune in to gather valuable insights and actionable strategies that can help scale your brand to new heights! Don't miss the chance to win free PR for a whole year by entering our exciting giveaway at https://otterpr.com/giveaway/. For additional episodes, head over to https://otterpr.com/podcast/ and enjoy the streaming experience.

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