149: The Power of Expert Services and Consistent Consultant Touchpoints Ft. Erik Borreson

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Scaling Secrets

Otter PR

164 episodes

6 days ago

For CEOs and business leaders that want to learn quick and tactical knowledge for scaling their company from 7 to 8 figures in revenue. Hosted by 8-figure CEO of Otter PR. Topics include B2B lead generation, website traffic, sales tactics, advertising, cold email marketing, human resources & HR, company structure & hierarchy, E-commerce, customer success & retention, social media verification, Instagram growth, TikTok growth, YouTube growth. Plus we will also teach you about public relations, media relations, getting into Forbes, speaking at TEDx & more This podcast is sponsored by Otter PR

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149: The Power of Expert Services and Consistent Consultant Touchpoints Ft. Erik Borreson

Scaling Secrets

30 minutes 16 seconds

1 year ago

149: The Power of Expert Services and Consistent Consultant Touchpoints Ft. Erik Borreson

Welcome to another insightful episode of the Scaling Secret Podcast, where we delve into the challenges and strategies of growing successful businesses. In this episode, We invite Erik Borreson, VP of US Services and Strategic Engagement from M Files, to reveal his secrets to overcoming complex challenges and thriving in a scaling organization.

Topics Discussed:

1. Configuration Complexity & Analysis Paralysis: Erik discusses the pressing issue of prospects facing analysis paralysis when presented with configurable products and the innovative subscription-based expert services model he advocates for.

2. Expert Consultant Model: Learn how consistent touchpoints with dedicated consultants can drive education and business expansion.

3. Organizational Change: Both speakers reflect on the challenges and surprises of understanding customer needs and the resistance to change within traditional companies.

4. Success Stories: Hear an inspiring success story about Apriori's cost and manufacturing simulation software and how it provided significant insights for engineers and sourcing professionals.

5. Embracing Discomfort: Erik shares valuable lessons on getting comfortable with discomfort, both personally and professionally, as a key to driving growth and adaptability.

6. Growth Challenges & Leadership: Insights into coaching, mentoring, and separating performance management from growth conversations when scaling a team.

7. Cultural Adaptability: Erik's fascinating experiences with advanced and outdated practices in Japan, emphasizing the importance of adaptability in global operations.

8. Networking & Resources: Leveraging LinkedIn for research, networking, and gaining insights about companies and individuals, and accessing valuable resources from Apriori and M Files.

Guest Information:

- Erik Borreson - VP of US Services and Strategic Engagement, M Files | Expertise in global customer success, team building, scaling, and AI-driven automation processes.

Tune in, get inspired, and learn how to tackle the pressing challenges in your growing business! Don't forget to like, comment, and subscribe for more episodes of the Scaling Secret Podcast. 🚀

#ScalingSecretPodcast #BusinessGrowth #Leadership #OrganizationalChange #ExpertConsultantModel #EmbracingDiscomfort #ErikBorreson #MFiles #Apriori #AI #Networking #LinkedIn