In episode 4 of the Scaling Green Tech podcast, Adopter co-founders Katherine Keddie and Mat Jaworski sit down with James Clench, founder, and Abigail Smith, director, or PR agency Harpswood and the team who supports Octopus Energy’s global comms strategy.

They break down what PR really means for climate startups - from when to invest, how to land coverage, what journalists are actually looking for, and why most press releases miss the mark. Drawing on experience across UK, Europe and US markets, they share lessons from their newsroom backgrounds and explain how to make complex tech understandable, visual, and relevant.

They also talk honestly about founder pitfalls, the myths around messaging, and why clear language still beats clever headlines. If you’ve ever wondered how to tell your story in a way that cuts through, this one’s for you.

To find out more about Adopter, ⁠visit our website⁠.