The Story Behind Simple Modern's Licensing Triumphs

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Scaling for Good with Mike Beckham

Mike Beckham

22 episodes

9 months ago

From Simple Modern and CEO Mike Beckham, welcome to Scaling for Good. Mike and special guests share the playbook to start, build, grow AND give generously. Here you’ll get to hang with, Mike Beckham, who started and built a 9-figure insulated drinkware company, Simple Modern… with one simple goal: to give generously. In each episode, Mike breaks down simple principles learned from his journey that can revolutionize your business, organization or just about anything you’re building. Plus, you’ll get a behind-the-scenes look at one of the fastest growing companies in the U.S. We believe in the power of good to change the world, and something tells us you do too. So pull up a seat and join us! Tweet Mike at mikebeckhamsm or visit scalingforgood.com.

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Entrepreneurship

Business

The Story Behind Simple Modern's Licensing Triumphs

Scaling for Good with Mike Beckham

46 minutes

1 year ago

The Story Behind Simple Modern's Licensing Triumphs

Corbin Wallace, Chief Growth Officer, played a key role in navigating the complex licensing landscape. Together with Mike, they explore the intricacies of building partnerships with iconic brands like Disney and the NFL, emphasizing the art and science of licensing.

The episode covers challenges faced in securing licenses, the creative processes involved in designing unique patterns, and the importance of understanding partners' needs with a long-term mindset.

Beyond Disney, the conversation touches on partnerships with major sports leagues and media companies, mass retail challenges, and the impact of trust and reputation on industry opportunities.

Scaling for Good unveils the power of licensing, the art of partnerships, and the long-term vision propelling Simple Modern's success.

THIS EPISODE'S SPONSOR:
Launch, grow, and optimize with Bluebird: https://www.thebluebirdgrp.com/

Watch Scaling For Good: https://www.youtube.com/@mikebeckhamsm
Visit Mike's Website: https://www.mikebeckhamblog.com
Follow Mike on X: https://twitter.com/mikebeckhamsm
Follow Mike on LinkedIn: https://www.linkedin.com/in/mikebeckhamsm/
Checkout Simple Modern: https://www.simplemodern.com