Scaling Up: The Simple Modern and Target Partnership Journey

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Scaling for Good with Mike Beckham

Mike Beckham

22 episodes

9 months ago

From Simple Modern and CEO Mike Beckham, welcome to Scaling for Good. Mike and special guests share the playbook to start, build, grow AND give generously. Here you’ll get to hang with, Mike Beckham, who started and built a 9-figure insulated drinkware company, Simple Modern… with one simple goal: to give generously. In each episode, Mike breaks down simple principles learned from his journey that can revolutionize your business, organization or just about anything you’re building. Plus, you’ll get a behind-the-scenes look at one of the fastest growing companies in the U.S. We believe in the power of good to change the world, and something tells us you do too. So pull up a seat and join us! Tweet Mike at mikebeckhamsm or visit scalingforgood.com.

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Entrepreneurship

Business

Scaling Up: The Simple Modern and Target Partnership Journey

Scaling for Good with Mike Beckham

53 minutes

1 year ago

Scaling Up: The Simple Modern and Target Partnership Journey

In 2017, the company had one of its biggest days.

In this episode, you'll hear the remarkable story of how Simple Modern, a company known for its stylish water bottles and lifestyle products, forged a multi-year partnership with Target, resulting in millions of dollars in product sales on Target shelves.

Mike Beckham, CEO and co-founder of Simple Modern, sits down with Kelley, one of the architects of the Target partnership, to discuss the intricacies of mass retail, salesmanship, and the importance of being incremental to the retailer's goals.

Discover the behind-the-scenes planning and relationship management that goes into building successful partnerships with major retailers. Learn how anticipation, timely communication, and internal sales within the company are essential to delivering results in the world of mass retail. Join us for a conversation on the fascinating world of retail strategy, market fit, and the art of being a forward-thinking partner that truly makes a difference.

THIS EPISODE'S SPONSOR:

Launch, grow, and optimize with Bluebird: https://www.thebluebirdgrp.com/

Watch Scaling For Good: https://www.youtube.com/@mikebeckhamsm

Visit Mike's Website: https://www.mikebeckhamblog.com

Follow Mike on X: https://twitter.com/mikebeckhamsm

Follow Mike on LinkedIn: https://www.linkedin.com/in/mikebeckhamsm/

Checkout Simple Modern: https://www.simplemodern.com