How Simple Modern Forged Customer Bonds

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Scaling for Good with Mike Beckham

Mike Beckham

22 episodes

9 months ago

From Simple Modern and CEO Mike Beckham, welcome to Scaling for Good. Mike and special guests share the playbook to start, build, grow AND give generously. Here you’ll get to hang with, Mike Beckham, who started and built a 9-figure insulated drinkware company, Simple Modern… with one simple goal: to give generously. In each episode, Mike breaks down simple principles learned from his journey that can revolutionize your business, organization or just about anything you’re building. Plus, you’ll get a behind-the-scenes look at one of the fastest growing companies in the U.S. We believe in the power of good to change the world, and something tells us you do too. So pull up a seat and join us! Tweet Mike at mikebeckhamsm or visit scalingforgood.com.

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Entrepreneurship

Business

How Simple Modern Forged Customer Bonds

Scaling for Good with Mike Beckham

54 minutes

1 year ago

How Simple Modern Forged Customer Bonds

Chris Hoyle, CMO at Simple Modern, explores the challenges and growth of the brand. Mike and Chris discuss the importance of aligning the organization with a shared purpose and reminisce about the company's early days.

They highlight the role of style in connecting with customers, emphasizing the magic of double vacuum insulation. The narrative unfolds the company's journey on Amazon, positioning Simple Modern as a value brand.

The conversation touches on managing a creative team, qualitative and quantitative inputs, and the significance of constant experimentation in staying ahead in the dynamic market.

THIS EPISODE'S SPONSOR:
Solving the tension between optimization and design, we help brands make the most of their eCommerce: https://www.vaangroup.com/

Watch Scaling For Good: https://www.youtube.com/@mikebeckhamsm
Visit Mike's Website: https://www.mikebeckhamblog.com
Follow Mike on X: https://twitter.com/mikebeckhamsm
Follow Mike on LinkedIn: https://www.linkedin.com/in/mikebeckhamsm/
Checkout Simple Modern: https://www.simplemodern.com