Our guest is Dr. Yuvay Ferguson - an Associate Professor of Marketing at Howard University’s School of Business.With almost 20 years of professional and academic experience, Yuvay is a lifelong lover of education and a fierce champion for inclusivity in all endeavors that impact the professional growth of future business leaders (Gen Zs).Her research interests focus on representation of Blacks, Millennials and Gen Z in advertising and their consumer behavior in the marketplace. And her consulting interests focus on partnering companies with universities to drive experiential learning in the classroom and build pathways for diverse candidates to have access to amazing career opportunities.In this episode of Scaling Culture, Ron and Yuvay discuss: Attributes of the Gen Z generation and what differentiates them from Millenials and Gen X What does Gen Z look for in the workplace and where is the line in the sand for things they can’t stand? How best to communicate feedback, resolve conflicts, motivate and connect with Gen Z? Strategies to attract and lead Gen Z to become the best versions of themselves? For more information about Dr. Yuvay Ferguson, please follow her on LinkedIn. To learn more about our books or Scaling Culture 6hrs Masterclass Series, please go to ScalingCulture.Org.Lastly, if you enjoyed this episode, please leave us a comment and share the podcast with one of your friends or colleagues. We’ll be back soon with another incredible guest!