As the Chief Revenue Officer at MarketScale, Tim Maitland knows a thing or two about leading revenue teams. But now he’s on the hunt to speak with experts across B2B as they share their stories and insights as leaders at the forefront of their industry.
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As the Chief Revenue Officer at MarketScale, Tim Maitland knows a thing or two about leading revenue teams. But now he’s on the hunt to speak with experts across B2B as they share their stories and insights as leaders at the forefront of their industry.
Tracking content ROI is essential for any marketer. It can sometimes be challenging or require a fresh perspective, but it’s possible and repeatable. One segment of content is owned media channels—live virtual events, on-demand webinars, and podcasts. So, how can marketers master metrics for this type of content? That’s the discussion on Scaling Up. Host Tim Maitland spoke with TC Riley, Senior Director of Information Services at MarketScale and data aficionado, on how to do it well.
Scaling Up
As the Chief Revenue Officer at MarketScale, Tim Maitland knows a thing or two about leading revenue teams. But now he’s on the hunt to speak with experts across B2B as they share their stories and insights as leaders at the forefront of their industry.
