In this episode of the Scaled Up Twilight podcast, Mike Dias interviews Lucas Lovell, VP of Product at Paddle. Lucas shares his unique journey from studying law in Australia to becoming a product leader in the tech industry. He discusses his experiences at Paddle, the importance of founder backgrounds in product management, and the skills necessary for transitioning from a founder to a VP role. The conversation highlights the significance of adaptability, empowerment, and the evolving nature of product management as companies scale. In this conversation, Mike Dias and Lucas discuss the challenges of cross-functional alignment in product and go-to-market functions, the impact of incentivization structures on decision-making, and the balance between passion and financial outcomes in leadership roles. They explore the evolving role of AI in product management, emphasizing the need for customer centricity despite the efficiencies AI brings. Lucas reflects on his career choices, highlighting the importance of continuous learning and growth.
Takeaways
The role of a VP of Product differs significantly from a PM.
Metrics shift from product-focused to business-focused at the VP level.
Collaboration across functions is essential for product success. Product leaders need a founder mindset to navigate silos.
Cross-functional alignment is a maturity journey for companies.
Clarity in strategy helps reduce friction among leaders.
Incentivization structures can create misalignment between teams.
Balancing passion and financial outcomes is crucial for leaders.
AI is transforming product management by speeding up execution.
Sound Bites
"Paddle is a great place for founders."
"Your primary artifact becomes strategy."
"Why do we have such a lot of silos?"
"Alignment on strategy is crucial."
"We didn't have alignment on ICP."
"We want to be more piratic."
"Execution is becoming cheaper and faster."
"AI is making PMs less customer centric."
"Keep indexing towards learning."
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In this episode of the Scaled Up Twilight podcast, Mike Dias interviews Lucas Lovell, VP of Product at Paddle. Lucas shares his unique journey from studying law in Australia to becoming a product leader in the tech industry. He discusses his experiences at Paddle, the importance of founder backgrounds in product management, and the skills necessary for transitioning from a founder to a VP role. The conversation highlights the significance of adaptability, empowerment, and the evolving nature of product management as companies scale. In this conversation, Mike Dias and Lucas discuss the challenges of cross-functional alignment in product and go-to-market functions, the impact of incentivization structures on decision-making, and the balance between passion and financial outcomes in leadership roles. They explore the evolving role of AI in product management, emphasizing the need for customer centricity despite the efficiencies AI brings. Lucas reflects on his career choices, highlighting the importance of continuous learning and growth.
Takeaways
The role of a VP of Product differs significantly from a PM.
Metrics shift from product-focused to business-focused at the VP level.
Collaboration across functions is essential for product success. Product leaders need a founder mindset to navigate silos.
Cross-functional alignment is a maturity journey for companies.
Clarity in strategy helps reduce friction among leaders.
Incentivization structures can create misalignment between teams.
Balancing passion and financial outcomes is crucial for leaders.
AI is transforming product management by speeding up execution.
Sound Bites
"Paddle is a great place for founders."
"Your primary artifact becomes strategy."
"Why do we have such a lot of silos?"
"Alignment on strategy is crucial."
"We didn't have alignment on ICP."
"We want to be more piratic."
"Execution is becoming cheaper and faster."
"AI is making PMs less customer centric."
"Keep indexing towards learning."
234 | Why Are Go-To-Market Strategies Evolving Faster Than Ever | Chris Walker, CEO of Refine Labs
Scaleup Valley Podcast
45 minutes 38 seconds
1 year ago
234 | Why Are Go-To-Market Strategies Evolving Faster Than Ever | Chris Walker, CEO of Refine Labs
Chris Walker, the chairman of Refined Labs and CEO of Assetto, discusses his background in B2B companies and his new venture, Pesetto. He emphasizes the need for a new strategy in B2B marketing that focuses on profitability and efficiency. Chris also shares his vision for building an ecosystem of complementary B2B go-to-market technology and managed services. He talks about his transition from CEO to chairman and offers advice for others facing a similar stage in their careers.
Key Takeaways
"We need to figure out a new strategy for marketing that doesn't involve high volume lead generation."
"There is a shift happening in the market where companies need to build a profitable, efficient growth and go-to-market engine."
"The goal is to build a portfolio of complimentary specialized companies that handle different things from go-to-market operations, go-to-market strategy, analytics, advertising, content creation, website design, AI automated outbound."
"We discuss the importance of having marketing, sales, customer success, and product aligned on the same page."
"Content is one of the most effective channels to produce pipeline and generate conversations that might turn into opportunities, proposals, and deals."
"A hybrid talent model inside a B2B company is the appropriate way to run most functions."
Chapters
00:00
Introduction and Background
01:02
Chris's Career in B2B Companies
02:01
The Need for a New Strategy in B2B Marketing
04:38
Building a Data Structure for Informed Decision-Making
06:11
Creating an Ecosystem of Complementary B2B Go-to-Market Solutions
07:24
Transitioning from CEO to Chairman: Finding the Right Path
10:02
Understanding Your Leadership Strengths and Preferences
Scaleup Valley Podcast
In this episode of the Scaled Up Twilight podcast, Mike Dias interviews Lucas Lovell, VP of Product at Paddle. Lucas shares his unique journey from studying law in Australia to becoming a product leader in the tech industry. He discusses his experiences at Paddle, the importance of founder backgrounds in product management, and the skills necessary for transitioning from a founder to a VP role. The conversation highlights the significance of adaptability, empowerment, and the evolving nature of product management as companies scale. In this conversation, Mike Dias and Lucas discuss the challenges of cross-functional alignment in product and go-to-market functions, the impact of incentivization structures on decision-making, and the balance between passion and financial outcomes in leadership roles. They explore the evolving role of AI in product management, emphasizing the need for customer centricity despite the efficiencies AI brings. Lucas reflects on his career choices, highlighting the importance of continuous learning and growth.
Takeaways
The role of a VP of Product differs significantly from a PM.
Metrics shift from product-focused to business-focused at the VP level.
Collaboration across functions is essential for product success. Product leaders need a founder mindset to navigate silos.
Cross-functional alignment is a maturity journey for companies.
Clarity in strategy helps reduce friction among leaders.
Incentivization structures can create misalignment between teams.
Balancing passion and financial outcomes is crucial for leaders.
AI is transforming product management by speeding up execution.
Sound Bites
"Paddle is a great place for founders."
"Your primary artifact becomes strategy."
"Why do we have such a lot of silos?"
"Alignment on strategy is crucial."
"We didn't have alignment on ICP."
"We want to be more piratic."
"Execution is becoming cheaper and faster."
"AI is making PMs less customer centric."
"Keep indexing towards learning."
