Ivan Ostojic, Chief Business Officer at Infobip, has been immersed in science and technology since childhood. In the second episode of ScaleUp & Up podcast, Ivan discusses his journey from a fascination with technology and molecular biology to becoming a pivotal figure in the tech industry as a "business translator."
His academic pursuits include a doctorate in natural sciences from the University of Basel and a Master’s degree in management, technology, and economics from the Swiss Federal Institute of Technology. These studies melded his background in biomedicine with a keen understanding of emerging technology trends, ultimately leading to leadership roles at McKinsey & Company, where he co-founded and co-led the Global Technology Council.
Ivan emphasizes the significance of grasping both technological and business aspects to drive innovation. He underscores the role of business translators in bridging the gap between technical expertise and business impact, advocating for asking the right questions, iterating on insights, and integrating technical advancements to achieve business objectives.
Additionally, he sheds light on the CPaaS industry's current state, particularly the emergence of conversational apps and the transformative potential of the conversational era. He elaborates on how businesses can harness these solutions to enhance customer experiences, stressing the importance of true omnichannel communication and the evolving role of AI in consumer interactions.