If you're relying on word-of-mouth referrals to grow your business, you're playing a dangerous game.
In this powerful conversation, Sean Steele speaks with Karl Schwantes, a second-generation entrepreneur who turned Google reviews into a $1 million lead engine during COVID, without spending a cent on ads. From running a high-end diamond business to building Reputable, a reputation marketing consultancy, Karl reveals how smart founders can turn everyday customer experiences into a scalable marketing and valuation asset.
What You’ll Learn:
Why word-of-mouth is not a growth strategy
How AI (like ChatGPT & Rufus) is using reviews to personalize search
The difference between lead origin and sale origin
Karl’s 9-part Reputation Marketing Framework
How customer experience directly influences business valuation and exit-readiness
How to get your team aligned and excited about 10/10 experiences
What to do in your first hour after listening
If you're a Founder who wants to future-proof your wealth and create financial freedom beyond your business, this conversation is essential listening.
Watch on Youtube
