Reshma Advani Rojas, CEO of Advanced Commercial Equipment (ACEL), has turned a family legacy into the Caribbean’s most respected restaurant supply companies. Based in Trinidad & Tobago, ACEL serves 14 countries across the region and generates approximately $30 million in revenue. In this episode of ScaleApp Podcasts, Reshma shares how leadership, culture, and clarity drive scale—not just capital. Favorite Quotes · “Soft skills are not optional—they’re the foundat...
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Reshma Advani Rojas, CEO of Advanced Commercial Equipment (ACEL), has turned a family legacy into the Caribbean’s most respected restaurant supply companies. Based in Trinidad & Tobago, ACEL serves 14 countries across the region and generates approximately $30 million in revenue. In this episode of ScaleApp Podcasts, Reshma shares how leadership, culture, and clarity drive scale—not just capital. Favorite Quotes · “Soft skills are not optional—they’re the foundat...
EPISODE #14 - Sgt. Clean ACEs It (ACE=Amazing Customer Experience) - Breaking $15 million revenues
ScaleApp Podcasts with Prof Dan Isenberg
31 minutes
4 months ago
EPISODE #14 - Sgt. Clean ACEs It (ACE=Amazing Customer Experience) - Breaking $15 million revenues
I have always been skeptical of conflating entrepreneurship with innovation or technology and Sgt. Clean (YES, a rapidly expanding car wash chain in Ohio) is a great example. How many tech startups you know have more than $10 million in revenues, growing rapidly and profitably? And guess what? This is a $20 billion market in the US only. Highly fragmented, ripe for scaling if you can crack the code of (a) amazing customer experience, (b) sustainable HR which means giving people opportun...
ScaleApp Podcasts with Prof Dan Isenberg
Reshma Advani Rojas, CEO of Advanced Commercial Equipment (ACEL), has turned a family legacy into the Caribbean’s most respected restaurant supply companies. Based in Trinidad & Tobago, ACEL serves 14 countries across the region and generates approximately $30 million in revenue. In this episode of ScaleApp Podcasts, Reshma shares how leadership, culture, and clarity drive scale—not just capital. Favorite Quotes · “Soft skills are not optional—they’re the foundat...
