Reshma Advani Rojas, CEO of Advanced Commercial Equipment (ACEL), has turned a family legacy into the Caribbean’s most respected restaurant supply companies. Based in Trinidad & Tobago, ACEL serves 14 countries across the region and generates approximately $30 million in revenue. In this episode of ScaleApp Podcasts, Reshma shares how leadership, culture, and clarity drive scale—not just capital. Favorite Quotes · “Soft skills are not optional—they’re the foundat...
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Reshma Advani Rojas, CEO of Advanced Commercial Equipment (ACEL), has turned a family legacy into the Caribbean’s most respected restaurant supply companies. Based in Trinidad & Tobago, ACEL serves 14 countries across the region and generates approximately $30 million in revenue. In this episode of ScaleApp Podcasts, Reshma shares how leadership, culture, and clarity drive scale—not just capital. Favorite Quotes · “Soft skills are not optional—they’re the foundat...
Episode #12 - Home Surplus - Beyond $30 mio and Just Getting Started - Joe Schwartz, CEO/Founder
ScaleApp Podcasts with Prof Dan Isenberg
42 minutes
4 months ago
Episode #12 - Home Surplus - Beyond $30 mio and Just Getting Started - Joe Schwartz, CEO/Founder
Home Surplus, founded by Joe Schwartz who thought he was a PE guy and found himself as CEO and is building a national chain of specialist cabinet suppliers. What's the deal? Floor and Decor took an aisle out of Home Depot and turned it into a 250 store chain worth about $8 billion. Harbor Freight did the same with tools and has 1500 stores worth about $8 billion. Joe thinks the brass ring may just be the kitchen cabinet aisle of Home Depot, where required professionalism is high and so ...
ScaleApp Podcasts with Prof Dan Isenberg
Reshma Advani Rojas, CEO of Advanced Commercial Equipment (ACEL), has turned a family legacy into the Caribbean’s most respected restaurant supply companies. Based in Trinidad & Tobago, ACEL serves 14 countries across the region and generates approximately $30 million in revenue. In this episode of ScaleApp Podcasts, Reshma shares how leadership, culture, and clarity drive scale—not just capital. Favorite Quotes · “Soft skills are not optional—they’re the foundat...
