Welcome back, babes, to the Scale Your Sales Podcast! Today’s episode is a behind-the-scenes masterclass with Michelle Ghassemi, a fractional COO and business mentor who helps entrepreneurs turn chaos into clarity, tighten up operations, and scale sustainably. With years of experience building and selling seven-figure brick-and-mortar businesses, Michelle now works with founders to create solid systems, understand their numbers, and align operations with their growth vision. In this episode, Michelle and Jillian dive deep into the operational side of running a business—covering everything from pricing for profit to building a team that supports your zone of genius.   Topics Covered: What a fractional COO really does and how it impacts every part of your business Why understanding your numbers matters even if you have a bookkeeper or payroll team The difference between profit and revenue—and why many business owners get it wrong Pricing for profit: how to set offers that align with your short- and long-term goals Common operational mistakes that stall scaling (and how to avoid them) How to forecast and make smart financial decisions that save time, energy, and money Building a business for sustainability without sacrificing personal well-being or profit Why “hustle harder” is outdated and what to do instead Translating brick-and-mortar success into the online space without losing momentum   "You need to understand where you're coming from in order to make the right educated decisions." – Michelle   CONNECT WITH MICHELLE: Instagram: @fractional_coo_mentor Facebook: Michelle M Ghassemi  LinkedIn: Michelle Ghassemi   CONNECT WITH JILLIAN Follow me on IG: @thejillianmurphy Sign up for my FREE Webinar → go.thejillianmurphy.com Join my Facebook Community: https://bit.ly/sellingsecretsgroup