In this episode, I break down the most important funnel in any modern business—and it’s not what you think. While most entrepreneurs focus on marketing and sales funnels, I’ve discovered that the hiring and recruitment funnel is just as crucial, if not more. I walk through the step-by-step process I use to attract, vet, and hire top talent using marketing principles applied to recruitment. Whether you’re scaling a service business or optimizing your team, this episode will help you build a hiring system that fuels long-term growth.

Timestamps:

00:00:00 - Intro: The funnel most businesses ignore

00:00:50 - Why marketing isn’t the most important funnel

00:02:08 - How I built my hiring funnel in ClickUp

00:03:10 - The importance of friction in the application process

00:05:48 - How I use ChatGPT to write job descriptions

00:06:54 - Using video job postings to attract the right candidates

00:07:32 - The role of application videos in filtering candidates

00:09:21 - How I evaluate candidates beyond just skills

00:10:53 - The five-stage hiring pipeline: From application to onboarding

00:12:13 - How I conduct screening interviews to filter candidates quickly

00:13:51 - The extreme ownership test: A make-or-break factor

00:14:56 - Why I use a paid skills test before hiring

00:16:38 - Real-life hiring examples and lessons learned

00:17:48 - The final interview: Questions that reveal true fit

00:18:40 - How I structure job offers and probation periods

00:19:54 - Final thoughts: Building a hiring funnel that scales with your business

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