Nick reflects on his journey of growing his LinkedIn presence over the past year, and talks about lead generation on the platform. With a focus on building brand authority, Nick shares his experience of increasing his followers from 15,000 to 45,000 and the strategies that contributed to this growth, including the importance of content pillars, virality, and engagement.  KEY TAKEAWAYS Building a strong personal brand on platforms like LinkedIn is crucial for long-term success. It creates credibility and differentiation, which can lead to more opportunities over time. A successful LinkedIn strategy involves a mix of content types, including pre-validated viral posts, middle-of-funnel content that builds consideration, and bottom-of-funnel posts focused on sales and leads. Posting consistently, ideally once a day or at least three times a week, helps maintain engagement and allows posts to gain traction over time. It's important to let posts breathe and not overwhelm the audience with too much content at once. Joining engagement pods or networks can amplify reach. Interacting with comments and fostering community engagement boosts the algorithm, increasing visibility and potential follower growth. Building a team that includes a ghostwriter, graphic designer, and social media manager can enhance content quality and engagement efforts, making it easier to maintain a strong presence on LinkedIn. BEST MOMENTS "Lead generation is an area that is a bit of a dark art. Some people seem to do it effortlessly. Other people really struggle." "If you want to win on LinkedIn, you have to put out a certain type of content to get that virality." "Having a strong personal brand in this day and age is kind of mission critical." "Great marketing is all about both: investing in your brand for long-term benefits and focusing on direct response for immediate leads."  "If you're serious about this stuff, you've got to build a little bit of a team."  VALUABLE RESOURCES Scale Your Business Beyond 8 Figures - Watch This Video: https://go.highvalueexit.com/scale-beyond  Exit Your Business For Millions - Download This Guide: https://go.highvalueexit.com/opt-in  Nick’s LinkedIn: https://highvalueexit.com/li Nick Bradley is a world-renowned author, speaker, and business growth expert, who works with entrepreneurs, business leaders, and investors to build, scale and sell high-value companies. He spent 10+ years working in Private Equity, where he oversaw 100+ acquisitions, 26 exits, and over $5 Billion in combined value created. He has one of the top-ranked business podcasts in the UK (with over 1m downloads in over 130 countries). He now spends his time coaching and consulting business owners in building and scaling high-value business towards life-changing exits. Support the show: https://highvalueexit.com/