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From Red Picnic Basket to 6 Locations: How Amy Chinian Is Disrupting Lice Care
Scale to Exit™ with Alejandra Santos
1 hour
3 weeks ago
From Red Picnic Basket to 6 Locations: How Amy Chinian Is Disrupting Lice Care
In this conversation, Amy shares how an “itchy” crisis during pregnancy led to the creation of a purpose-driven company with six locations, a private-label product line, and thousands of happy families. We cover the real costs of Amazon, why YouTube & micro-influencers are next, how to keep rent low while expanding, protecting culture when hiring, and what buyers look for when you’re planning an exit.
You’ll learn:
How to test new markets before signing a lease
The hiring lens Amy uses to find needle-in-a-haystack teammates
Diversifying revenue: salon, in-home, schools/camps, Amazon, DTC
The KPIs that make your business predictable (and acquirable)
Preparing for exit: moving to employees, reviews, and repeatable ops
Connect with Amy: myhairhelpers.com • TikTok/IG/FB/YT: @myhairhelpers
Free resource mentioned: Scale & Exit Readiness Index™ (Alejandra’s quick assessment)
https://www.jotform.com/app/252366862516160
