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From Bootstraps to Big Brands: Denise Aguilar on Marketing That Converts
Scale to Exit™ with Alejandra Santos
1 hour 8 minutes 27 seconds
3 months ago
From Bootstraps to Big Brands: Denise Aguilar on Marketing That Converts
In this energizing episode of Scale to Exit, Alejandra sits down with Denise Aguilar, a global marketing strategist, startup advisor, and 2025 honoree of the 40 Under 40 award, to explore the fundamental strategies that drive visibility, revenue, and long-term growth. As a first-generation Afro-Latina entrepreneur, Denise brings a rare combination of cultural intelligence and tech-forward thinking to every conversation.
They discuss:
Why communication strategies are your startup’s secret weapon
How to market with inclusivity and authenticity
Using AI to optimize your funnel without losing your voice
Lead generation tactics that convert
When to invest in paid media vs. organic growth
Why your tech stack matters and how to scale it wisely
Navigating entrepreneurship like a marathon, not a sprint
And the overlooked power of self-care and balance in leadership
Whether you’re bootstrapping your first venture or trying to sharpen your marketing engine, this episode delivers clarity, confidence, and next-step strategies.
You can find Denise Aguilar:
Denise Aguilar | LinkedIn
