Very few of us wake up excited to buy insurance, so how do you cut through in a market awash with apathy? It’s that unique challenge that’s so rewarding to Laura Woodhead and Sam Knott. As Urban Jungle’s Marketing Director & Marshmallow’s VP of Marketing respectively, we hear from Laura & Sam how they found vision and purpose in InsureTech and their lessons from key failures. We also dive into the ‘unnecessary nonsense’ in our industry’s hiring processes, plus the power of embracing n...
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Very few of us wake up excited to buy insurance, so how do you cut through in a market awash with apathy? It’s that unique challenge that’s so rewarding to Laura Woodhead and Sam Knott. As Urban Jungle’s Marketing Director & Marshmallow’s VP of Marketing respectively, we hear from Laura & Sam how they found vision and purpose in InsureTech and their lessons from key failures. We also dive into the ‘unnecessary nonsense’ in our industry’s hiring processes, plus the power of embracing n...
7 Steps to Scale with Founder of The Part-Time CMO, Lucy Woolfenden #8
Scale of One to Tech
33 minutes
4 years ago
7 Steps to Scale with Founder of The Part-Time CMO, Lucy Woolfenden #8
Whether you’re bootstrapping or boosted by seed funding, crafting a marketing strategy to scale up requires patience to reap the rewards. As it turns out, Lucy Woolfenden - a growth marketer with incredible credentials including Yolt and Skype - has refined the concept into a growth formula of her own: her 7 Steps to Scale. Now the Founder of The Part-Time CMO, Lucy joins us on the podcast to talk about the strategies that help her clients through early stages of seed funding, and maximise th...
Scale of One to Tech
Very few of us wake up excited to buy insurance, so how do you cut through in a market awash with apathy? It’s that unique challenge that’s so rewarding to Laura Woodhead and Sam Knott. As Urban Jungle’s Marketing Director & Marshmallow’s VP of Marketing respectively, we hear from Laura & Sam how they found vision and purpose in InsureTech and their lessons from key failures. We also dive into the ‘unnecessary nonsense’ in our industry’s hiring processes, plus the power of embracing n...
