SBS Spice breaks new ground with English language content for young Australians of South Asian heritage. We're talking about the things that make you tick or ick with a fresh new look at pop culture, identity, food, sport, history and much more.
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SBS Spice breaks new ground with English language content for young Australians of South Asian heritage. We're talking about the things that make you tick or ick with a fresh new look at pop culture, identity, food, sport, history and much more.
The Great Indian Rebrand: Why the West Is Just Catching On
SBS Spice
25 minutes 50 seconds
2 weeks ago
The Great Indian Rebrand: Why the West Is Just Catching On
Prada Kolhapuris are trending. But why does something rooted in South Asian culture only become “fashionable” once it hits a Western runway? And when did basmati rice bags become designer? Dilpreet and Suhayla unpack the mixed feelings around cultural validation, from luxury takes on everyday items to oil massages rebranded as TikTok wellness rituals. Is it appreciation, appropriation or just capitalism? Plus, why Ed Sheeran’s Sapphire feels like collaboration done right, and why Coldplay and Beyoncé didn’t get the same love.
SBS Spice
SBS Spice breaks new ground with English language content for young Australians of South Asian heritage. We're talking about the things that make you tick or ick with a fresh new look at pop culture, identity, food, sport, history and much more.
