SBJ On Stage is where the most impactful conversations in sports and business leadership get a second spotlight. Recorded live at Sports Business Journal’s industry events and presented with fresh context, each episode offers exclusive access to the insights, strategies and personal stories of the executives, entrepreneurs and visionaries shaping the future of sports. SBJ On Stage delivers candid conversations with real impact — giving listeners a front-row seat to leadership in motion. Look for new episodes every Tuesday.
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SBJ On Stage is where the most impactful conversations in sports and business leadership get a second spotlight. Recorded live at Sports Business Journal’s industry events and presented with fresh context, each episode offers exclusive access to the insights, strategies and personal stories of the executives, entrepreneurs and visionaries shaping the future of sports. SBJ On Stage delivers candid conversations with real impact — giving listeners a front-row seat to leadership in motion. Look for new episodes every Tuesday.
Shaun White: Building the Snow League and Redefining Snowboarding
SBJ On Stage
46 minutes 4 seconds
4 months ago
Shaun White: Building the Snow League and Redefining Snowboarding
In this episode of On Stage, Olympic gold medalist and action sports icon Shaun White joins Sports Business Journal staff writer Chris Smith for a strategic conversation that took place on May 21, 2025, at SBJ’s 4se event in New York City. White shares his vision behind The Snow League, a new venture designed to bring structure, visibility, and commercial potential to competitive snowboarding—while capturing a broader, global audience. Blending his experience as a world-class athlete with lessons from brand-building and entrepreneurship, White covers:
- The Genesis of The Snow League: Why he created it and how it fills a gap in the winter sports ecosystem.
- Athlete Empowerment & Event Design: Reimagining competition formats, travel, and athlete schedules to prioritize sustainability, fan engagement, and fairness.
- Brand Building & Cultural Influence: How White views storytelling, content, and creator partnerships as central to growing snowboarding’s mainstream appeal.
- Long-Term Vision and Investments: How he’s positioning The Snow League as a platform for the next generation and additional investments he’s been making in sports.
It’s a future-focused, candid conversation with one of the most recognizable names in sports—now shaping his next legacy as a league builder and business visionary.
SBJ On Stage
SBJ On Stage is where the most impactful conversations in sports and business leadership get a second spotlight. Recorded live at Sports Business Journal’s industry events and presented with fresh context, each episode offers exclusive access to the insights, strategies and personal stories of the executives, entrepreneurs and visionaries shaping the future of sports. SBJ On Stage delivers candid conversations with real impact — giving listeners a front-row seat to leadership in motion. Look for new episodes every Tuesday.
