SBJ On Stage is where the most impactful conversations in sports and business leadership get a second spotlight. Recorded live at Sports Business Journal’s industry events and presented with fresh context, each episode offers exclusive access to the insights, strategies and personal stories of the executives, entrepreneurs and visionaries shaping the future of sports. SBJ On Stage delivers candid conversations with real impact — giving listeners a front-row seat to leadership in motion. Look for new episodes every Tuesday.
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SBJ On Stage is where the most impactful conversations in sports and business leadership get a second spotlight. Recorded live at Sports Business Journal’s industry events and presented with fresh context, each episode offers exclusive access to the insights, strategies and personal stories of the executives, entrepreneurs and visionaries shaping the future of sports. SBJ On Stage delivers candid conversations with real impact — giving listeners a front-row seat to leadership in motion. Look for new episodes every Tuesday.
Global Growth: The NBA’s 2025 Innovation Blueprint with Amy Brooks
SBJ On Stage
31 minutes 39 seconds
2 months ago
Global Growth: The NBA’s 2025 Innovation Blueprint with Amy Brooks
In this episode of On Stage, Amy Brooks, President of New Business Ventures at the NBA, joins SBJ Managing Director Dan Kaufman for an insight-rich conversation that took place on March 5, 2025, at SBJ’s Tech Week in New York City.
A core architect of the NBA’s growth strategy, Brooks offers an inside look at how the league is evolving its global and domestic business in a rapidly shifting sports landscape. She discusses:
Fan-Centric Innovation: How the NBA is prioritizing personalized and seamless experiences, both in-arena and digitally, to meet the expectations of modern fans.
International Expansion: The NBA’s ongoing efforts to localize its brand and programming abroad, building on the global momentum of its core product.
The Role of Technology: How innovation is reshaping the league’s media strategy, data use, and direct-to-consumer efforts.
TMBO: Reflections on the legacy of Team Marketing & Business Operations (TMBO), founded by David Stern, and its role in supporting team performance across markets.
Leadership Perspective: Brooks’ insights on what it takes to lead innovation inside one of the world’s most dynamic sports brands.
This conversation is a strategic roadmap for anyone interested in how major leagues like the NBA are evolving to stay ahead—both at home and around the world.
SBJ On Stage
SBJ On Stage is where the most impactful conversations in sports and business leadership get a second spotlight. Recorded live at Sports Business Journal’s industry events and presented with fresh context, each episode offers exclusive access to the insights, strategies and personal stories of the executives, entrepreneurs and visionaries shaping the future of sports. SBJ On Stage delivers candid conversations with real impact — giving listeners a front-row seat to leadership in motion. Look for new episodes every Tuesday.
