Welcome to the SBE Podcast: The place where we share interesting stories of interesting people. In this fifth episode, our host Louis Morgner welcomes Professor Piet Eichholtz to chat about lessons learned in his exciting career.

Piet Eichholtz is a Professor of Real Estate Finance and has founded multiple successful businesses throughout his career. In this episode, Louis and Piet discuss his most important lessons learned throughout his career and some timeless advicefor young professionals that want to make the jump from idea to execution.

00:00 Introduction

00:50 Piet’s career path

7:30 Identifying opportunities in today’s world

10:35 Piet’s entrepreneurial journey

16:08 From idea to execution

21:20 How Piet works

26:25 Book recommendation

29:31 How to deal with failure

33:07 How to avoid sunk cost fallacy

34:44 Advice for your younger self