
In this episode we're talking about creating a killer brand activation strategy. Branding has changed a lot and now it's about coming up with ideas that get people talking about your brand. Brand activations are a great way to make lasting, positive impressions on people and can be as simple as a virtual interaction or as complex as an in-person experience. There are different types of activations like experiential marketing, digital campaigns, influencer marketing, social media, sampling campaigns, and events. These activations are all about building awareness for your company by directly engaging with your target audience and can help new or established brands get attention and create emotional connections with their audience. We'll also talk about the benefits of brand activations and how they can help you reach new audiences and reinforce your company's position in the market.
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