In this episode, I share a five-step process for creating a lead magnet to build an email list of subscribers. A lead magnet is important because it helps you to build a list of subscribers that you can follow up with and send your new blog posts or updates to, and it's a way to attract potential customers and encourage them to give you their email address in exchange for valuable content. By offering a lead magnet, you can start building a relationship with potential customers and eventually make sales. It can also help you to establish your authority and credibility in your industry, as you are providing value to your audience.
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