
Adam Azor, EVP Global Marketing at Sportradar, joins Savvy Capital Show to unpack how live data, AI, and partnerships are changing sports marketing. We get into dynamic creative, real-time fan engagement, and how to prove sponsorship ROI with numbers leaders trust. If you run growth for a rights holder, brand, media platform, or sportsbook, this is a playbook episode.
Sportradar’s Adam Azor breaks down how live data and AI drive real outcomes in sports marketing. We cover dynamic creative, real-time triggers, and a simple model for sponsorship ROI that finance will back.