On this energizing episode of The Savoir Faire Audio Experience, we sit down with Charbel “Projo” El-Khoury, the founder and CEO of Projo, the bold coffee brand shaking up your morning routine. With 25g of protein, grass-fed collagen, digestive enzymes, and organic coffee fruit extract, Projo isn’t just coffee—it’s Power Coffee.
But Projo is more than a functional beverage. It’s a story of grit, resilience, and transformation. Charbel opens up about his personal journey from battling an eating disorder to becoming a pro athlete and ultimately launching one of the most innovative coffee brands in the functional food space.
As International Coffee Day (October 1) approaches and the brand gears up for its ready-to-drink (RTD) launch on October 18, Charbel breaks down how the evolution of coffee is meeting the needs of today’s high-performance, health-conscious consumers.
Why Projo is redefining coffee as a performance-enhancing ritual
The science and strategy behind combining caffeine + protein
How Charbel turned personal hardship into entrepreneurial hustle
Sneak peek into the RTD can launch and future of the brand
Why Projo is part of the “functional beverage” movement
Coffee lovers looking for more than a caffeine jolt
Fitness and wellness enthusiasts exploring functional food trends
Entrepreneurs inspired by mission-driven brand building
📲 TRY PROJO & JOIN THE RTD WAITLIST:🌐 Website: https://idrinkprojo.com🚀 RTD Waitlist: Power Coffee Waitlist
🔗 CONNECT WITH SAVOIR FAIRE:
🌐 Website: https://www.savfaire.com📲 Instagram: @savfairemag📘 Facebook: Savoir Faire Magazine
🎧 Like, subscribe, and tell us how you fuel your mornings.
📩 Want to be featured or suggest a guest? Email us: info@savfaire.com.
☕ What You'll Hear in This Episode:🎯 Ideal For:
