Hi, in this talk I’d like us to consider why a company’s strategy, the purpose of its existence, is so vital and how essential is the way we communicate it to our employees, these who are not in the group of founders of the organization. I wrote an article about it in the SaunaGrow blog. When I posted its link on Facebook’s “Start-up Talks”, an interesting debate broke out between what you can call two worlds – the first one of the people with the experience of being team and staff members at various companies, where I think the corporate purpose usually wasn’t sufficiently explained, and the other world – that of company founders – who realize the significance of providing such an explanation.