Chandrababu Naidu, during his tenure as Chief Minister of Andhra Pradesh, played a significant role in the establishment and development of Rythu Bazars. Rythu Bazars are farmer's markets that aim to provide a platform for farmers to directly sell their produce to consumers, eliminating middlemen and ensuring fair prices for both farmers and consumers. Chandrababu Naidu's administration took steps to set up these markets across the state, creating a direct link between farmers and consumers. This initiative aimed to boost farmers' income by reducing the role of intermediaries and providing urban consumers with fresh produce at reasonable prices. The establishment of Rythu Bazars was part of Naidu's broader efforts to improve agricultural practices and support the agricultural community in Andhra Pradesh. By facilitating direct transactions between farmers and consumers, these markets contributed to the welfare of both stakeholders in the agricultural supply chain.