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Saturday Fly Brand Strategy Group
Saturday Fly Brand Strategy Group
11 episodes
6 days ago
A brand strategy group that loves to discuss all things that make up a brand with industry professionals. A brand, especially in business is not all about design, it's so much bigger than that and we break it all down in both our services and in this podcast. For more information on our content and services, please contact us via our website: www.saturdayfly.co.nz Enjoy and we hope our podcast helps you on your business marketing journey.
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Entrepreneurship
Business
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All content for Saturday Fly Brand Strategy Group is the property of Saturday Fly Brand Strategy Group and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
A brand strategy group that loves to discuss all things that make up a brand with industry professionals. A brand, especially in business is not all about design, it's so much bigger than that and we break it all down in both our services and in this podcast. For more information on our content and services, please contact us via our website: www.saturdayfly.co.nz Enjoy and we hope our podcast helps you on your business marketing journey.
Show more...
Entrepreneurship
Business
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Emotional Connections
Saturday Fly Brand Strategy Group
4 minutes 24 seconds
4 years ago
Emotional Connections
This is pretty much a case study and I use the famous Spark "Happy Fathers Day" ad campaign as an example. Remember: Just as in human relationships, brands cannot and should not try to create emotional ties with everyone.
Saturday Fly Brand Strategy Group
A brand strategy group that loves to discuss all things that make up a brand with industry professionals. A brand, especially in business is not all about design, it's so much bigger than that and we break it all down in both our services and in this podcast. For more information on our content and services, please contact us via our website: www.saturdayfly.co.nz Enjoy and we hope our podcast helps you on your business marketing journey.