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Sass & Sage: Marketing Made Simple
Dylan Zsigray & Lynne Wilson
12 episodes
6 days ago
If 2020 showed us anything, it highlighted the sheer importance of maintaining a digital presence. Most businesses know that they need to market themselves online, but the sheer number of channels and tactics at their disposal can be very overwhelming. Join Dylan Zsigray and Lynne Wilson, digital marketers, and close friends, with their new podcast, Sass & Sage. In bite-size episodes, you’ll gain the knowledge and confidence to use numerous digital marketing channels to grow your business, coupled with sass-filled conversations and sarcastic remarks!
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Marketing
Business
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All content for Sass & Sage: Marketing Made Simple is the property of Dylan Zsigray & Lynne Wilson and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
If 2020 showed us anything, it highlighted the sheer importance of maintaining a digital presence. Most businesses know that they need to market themselves online, but the sheer number of channels and tactics at their disposal can be very overwhelming. Join Dylan Zsigray and Lynne Wilson, digital marketers, and close friends, with their new podcast, Sass & Sage. In bite-size episodes, you’ll gain the knowledge and confidence to use numerous digital marketing channels to grow your business, coupled with sass-filled conversations and sarcastic remarks!
Show more...
Marketing
Business
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Episode 9: How Web Design Goes to Hell, ft. Kayla Kogelnik
Sass & Sage: Marketing Made Simple
46 minutes
4 years ago
Episode 9: How Web Design Goes to Hell, ft. Kayla Kogelnik

This week, we're talking all about web design—specifically how web design can go very wrong, very fast. Designer extraordinaire Kayla Kogelnik comes back on the show to talk about the dos and don'ts of web design with Dylan and Lynne. In this episode, the trio discusses the common trends they see with poorly designed websites. Often, in trying to differentiate themselves from competitors or industry players, businesses sacrifice user experience and the mobile-friendliness of their websites. Moreover, many organizations believe that there are only two options to build a website: an inexpensive drag-and-drop builder or a five-figure custom development project. The trio also talks about finding a middle ground when designing a website, balancing design and functionality, and understanding that investing in a website sets a business up for success long-term.

Sass & Sage: Marketing Made Simple
If 2020 showed us anything, it highlighted the sheer importance of maintaining a digital presence. Most businesses know that they need to market themselves online, but the sheer number of channels and tactics at their disposal can be very overwhelming. Join Dylan Zsigray and Lynne Wilson, digital marketers, and close friends, with their new podcast, Sass & Sage. In bite-size episodes, you’ll gain the knowledge and confidence to use numerous digital marketing channels to grow your business, coupled with sass-filled conversations and sarcastic remarks!