This week, Sass & Sage ventures into organic social! Specifically, we embrace the notion that social media is not only used for generating leads. Social media helps you educate your audience, which is another tactic in nurturing prospects down the funnel. In Episode 7, we discuss the four common social media platforms businesses utilize—Facebook, Instagram, LinkedIn, and Twitter. Lynne and Dylan discuss the core purpose, benefits, and disadvantages of each platform to give you the knowledge you need to post on social media. Plus, the duo touches on the common shortcomings they have observed with businesses on social media. Two takeaways: do not use the same post across all platforms and embrace posting on fewer platforms stupendously rather than all platforms poorly.