This week, we're talking all about keywords on Sass & Sage! Imagine this: you have a product or service and describe it using a particular vocabulary. How can you know whether these words match what your target prospects search for on Google? In Episode 4, Dylan and Lynne discuss the resources available to help business owners find and use the right keywords to describe their brand. Plus, the duo highlights the impact of using terms no one else uses to describe your business—even if you have a gorgeous website and engaging content. Organizations that use the wrong set of words will likely see difficulty getting any organic search traction to their website! Learn all about keyword research, search volumes, and more in this week's episode of Sass & Sage!