ROI, KPIs, funnels—oh my! Episode 2 of Sass & Sage is all about buzzwords. Despite their catchy nature, buzzwords rarely produce any meaningful marketing endeavors. Business owners often latch onto these words without digging deeper into what each means. For example, KPIs (or Key Performance Indicators) is just a fancy word for data. In this episode, Dylan and Lynne emphasize the importance of looking past the face value of buzzwords to see if the term applies to a given business or industry. Plus, Dylan and Lynne break down how marketing strategies differ between businesses (even in the same industry) and how that's okay! Grab your notebook and dust off your marketing dictionary as we redefine buzzwords and squash some marketing strategy misconceptions!