Episode 10: SEO and PPC - Two Sides of the Same Search Engine Marketing Coin

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Sass & Sage: Marketing Made Simple

Dylan Zsigray & Lynne Wilson

12 episodes

5 days ago

If 2020 showed us anything, it highlighted the sheer importance of maintaining a digital presence. Most businesses know that they need to market themselves online, but the sheer number of channels and tactics at their disposal can be very overwhelming. Join Dylan Zsigray and Lynne Wilson, digital marketers, and close friends, with their new podcast, Sass & Sage. In bite-size episodes, you’ll gain the knowledge and confidence to use numerous digital marketing channels to grow your business, coupled with sass-filled conversations and sarcastic remarks!

Marketing

Business

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All content for Sass & Sage: Marketing Made Simple is the property of Dylan Zsigray & Lynne Wilson and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

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Episode 10: SEO and PPC - Two Sides of the Same Search Engine Marketing Coin

Sass & Sage: Marketing Made Simple

45 minutes 45 seconds

4 years ago

Episode 10: SEO and PPC - Two Sides of the Same Search Engine Marketing Coin

This week's episode of Sass & Sage is all about Search Engine Marketing (SEM), specifically Search Engine Optimization (SEO) and Pay-Per-Click (PPC). That's a whole lot of acronyms, right?! This week, we aim to break down and demystify organic and paid search. In this episode, Lynne and Dylan discuss the fundamentals of on-page and technical SEO—highlighting the sheer importance of content—and dive into paid search on the Google Ads Search Network. Interestingly, many business owners believe that SEO and PPC are either the same tactic or mutually exclusive. In fact, you can use SEO and PPC together strategically to boost the success of your marketing efforts! Learn all about organic and paid search this week with Sass & Sage!