It's Episode 1 of Sass & Sage! Dylan and Lynne kickoff their podcast with a deep-dive into where to even begin with marketing your business. With what feels like endless channels, strategies, and tactics, choosing a place to start can be overwhelming! How can businesses break through all this noise? In this episode, Dylan and Lynne break down the key steps to follow when building your marketing plan, noting common shortcomings they've seen when working with business owners. Plus, the duo quashes some common marketing mindsets—like hyper-focusing on lead generation and not spending enough money early on. Grab some coffee and your notebook as Sass & Sage helps you build a strong marketing foundation in this week's episode!