Every year, about 23 million girls have to drop out of school because of menstruation. To tackle these staggering numbers, Project Vedana aims towards creating awareness campaigns to reduce school absenteeism/dropouts in girls after menstruation in rural areas through active involvement of youth and creating conversation around normalizing the taboos and stereotypes around periods. We make active use of social media platforms to organise interviews, slogan writing competitions and open mic competitions around this topic to encourage more public participation.