Bassima Mroue is the CEO and co-founder of SkinTē, the first-ever collagen sparkling tea positioned at the intersection of beauty, beverage and wellness. 

The brand is experiencing rapid growth, was Finalist for Best Ingestible 2 years in a row by IBE, and has been recognized by media including the New York Times, Wall Street Journal, Inc, Allure, Goop, US Weekly, Entrepreneur, PopSugar and WWD. 

Prior to SkinTē, Bassima worked at heavyweights like Nike and Spanx. As a board member of the Sara Blakely Foundation, she is also an active supporter of female empowerment as shown in her 2012 TEDx Portland talk.