In this conversation, Harvard editor Kevin Evers discusses the strategic genius of Taylor Swift, exploring her unique approach to music, fan engagement, and marketing. He highlights her ability to tap into untapped markets, maintain a deep connection with her fans, and adapt her artistry over time. The discussion also delves into her use of social media to redefine artist-fan relationships and her marketing brilliance that has led to unprecedented success in the music industry. Learn more about your ad choices. Visit megaphone.fm/adchoices