In this episode, I address founders and business leaders on the critical importance of investing in security early in their startup journey. Many early-stage companies overlook security, thinking it's a later-stage investment. The video breaks down why this mindset is risky by explaining how a security breach can impact user base, revenue, and overall valuation. It also covers the likelihood of being hacked, types of hackers, and their motives. Practical steps for investing in security are provided, including hiring full-time generalists, utilizing part-time security experts or virtual CISOs, and growing internal security champions. This guide aims to help founders proactively protect their startups and build trust with investors.