What if the runner’s high wasn’t a myth — and what if it could be bottled? In this episode, Howie sits down with Tony Fur and Todd Hunter, co-founders of OFFFIELD, a company that’s reshaping how we think about cannabis, creativity, and movement. After nearly two decades building brands and navigating the high-pressure world of sports marketing, they found themselves burned out, banged up, and disconnected from their own well-being. What followed was something unexpected: a pivot toward exercise, a deeper curiosity about the science of movement, and a bold new business blending cannabinoids with performance. We get into the early failures, the cultural taboos, the science behind the "exercise high," and how OFFFIELD’s mission is less about weed — and more about getting people to move their bodies, feel better, and reconnect with joy. This one’s about the body, the brain, and the boldness it takes to start again. Learn more about your ad choices. Visit podcastchoices.com/adchoices