In this week's episode @JungleNailsNz, @Patsitive.Beauty, @HardLaquerNz and @MooMooCatNails are back to break down three of the most popular marketing techniques: Urgency, Scarcity, and Exclusivity.

The girls dissect what these strategies actually mean and how do they show up in the everyday life of a nail tech. They share real stories, practical examples and their own experiences as they unpack how each concept works, where they overlap, and how you can spot (or use) them in your business.

Tune in to learn how these strategies influence client decisions and how to tell them apart so you can decide which best fit your style.

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Nail or Beauty School was just the beginning, right? What on earth do you do now?! Welcome to the Salon Success Podcast with Monaco Nail Academy. Our topics stretch beyond nails and into all things salon related - business, marketing and social media - and at very least hits you with real, honest stories about our experiences. This isn't school; this is real life, real business, and really freaking hard work.

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Monaco Nail Academy is a school for Nail Technicians in New Zealand. We offer remote/online training, and sell wholesale salon products to beauty professionals. Share with us! Tag @monaconailacademy or #LearnAtMonaco