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Salesforce Spotlight
Salesforce
6 episodes
1 month ago

Welcome to the Salesforce Spotlight podcast – your go-to source for insights on the future of marketing, sales, and customer experience, powered by Salesforce!

Join our dynamic hosts, Vanessa Gentile, Head of Marketing at Salesforce Switzerland, and Stephan Lendi, renowned Voice Over Artist, Moderator, and Public Speaking Coach. Together, they bring you exclusive conversations with industry leaders, exploring how Salesforce innovations are shaping the way businesses connect with customers, enhance productivity, and drive growth.

Whether you're a marketing professional, sales expert, or tech enthusiast, get ready to dive into engaging discussions that reveal the strategies behind successful digital transformations and AI-driven innovations. Tune in to discover how top brands are harnessing the power of Salesforce to thrive in an ever-evolving landscape.

Let’s redefine the future, one conversation at a time!

Show more...
Management
Business
RSS
All content for Salesforce Spotlight is the property of Salesforce and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Welcome to the Salesforce Spotlight podcast – your go-to source for insights on the future of marketing, sales, and customer experience, powered by Salesforce!

Join our dynamic hosts, Vanessa Gentile, Head of Marketing at Salesforce Switzerland, and Stephan Lendi, renowned Voice Over Artist, Moderator, and Public Speaking Coach. Together, they bring you exclusive conversations with industry leaders, exploring how Salesforce innovations are shaping the way businesses connect with customers, enhance productivity, and drive growth.

Whether you're a marketing professional, sales expert, or tech enthusiast, get ready to dive into engaging discussions that reveal the strategies behind successful digital transformations and AI-driven innovations. Tune in to discover how top brands are harnessing the power of Salesforce to thrive in an ever-evolving landscape.

Let’s redefine the future, one conversation at a time!

Show more...
Management
Business
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How To Build An Impactful and Customer-Centric Marketing Strategy
Salesforce Spotlight
12 minutes 9 seconds
11 months ago
How To Build An Impactful and Customer-Centric Marketing Strategy

In this episode our Guest Speaker Pascale, Salesforce's Regional Sales Director for Marketing Cloud explores how data-driven insights, personalized engagement, cross-channel orchestration, and scalable solutions are reshaping modern marketing. She shares strategies for decision-makers aiming to optimize their marketing efforts to build lasting, impactful, and customer-centered strategies. From actionable insights to innovative ideas, learn how to stay ahead in an ever-evolving landscape!


Listen for:

[04:09 - 05:54] The Power of Personalization in the Digital Age

[06:03 - 07:51] Redefining Customer Profiles with Salesforce



More about Salesforce: https://www.salesforce.com/eu/ch/

Salesforce Spotlight

Welcome to the Salesforce Spotlight podcast – your go-to source for insights on the future of marketing, sales, and customer experience, powered by Salesforce!

Join our dynamic hosts, Vanessa Gentile, Head of Marketing at Salesforce Switzerland, and Stephan Lendi, renowned Voice Over Artist, Moderator, and Public Speaking Coach. Together, they bring you exclusive conversations with industry leaders, exploring how Salesforce innovations are shaping the way businesses connect with customers, enhance productivity, and drive growth.

Whether you're a marketing professional, sales expert, or tech enthusiast, get ready to dive into engaging discussions that reveal the strategies behind successful digital transformations and AI-driven innovations. Tune in to discover how top brands are harnessing the power of Salesforce to thrive in an ever-evolving landscape.

Let’s redefine the future, one conversation at a time!