Shoppers want quicker and easier solutions when it comes to buying, inquiring, giving feedback and making complaints. As thorough as anyone may be with the product information on their website and marketing channels, shoppers know they are inclined to paint their merchandise in a flattering light. That’s where customer reviews come in, filling gaps in knowledge about their products online.

Since most shoppers and consumers trust online reviews, positive reviews can be favorable. Even negative reviews, when managed correctly, have the potential to leave a good impression as they show that you are dedicated to resolving issues your customer may have.

Reviews are not only great for increasing conversions, but also for boosting customer loyalty, powering word-of-mouth marketing and increasing search traffic on your channels.We talk about role of customer reviews in the FMCG sector. Innovation in this space is charting a new way by identifying and showing you reviews left by those in your close circle and by those most like you, increasing conversion rates by embedding trust.

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