One of the strongest things that has come out of the last 2 years is the adaptability of the retail sector and their ability to pivot and deliver online solutions to bridge the physical gap with their customers. The missing link ie. livestreaming is here – the ability for consumers to purchase products directly from the video.
Livestream shopping (or livestream e-commerce) incorporates live video content, two-way communication, and the ability for viewers to seamlessly buy or save featured products directly from the platform.
With livestreaming, geographical location is no longer a barrier to access, helping to bridge the gap between social, entertainment and commerce through a sensory, real-time experience between the shopper and the seller.

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