FMCG companies are being confronted with inflationary cost pressures on all sides. The costs of many raw materials and agricultural commodities are on the rise. At the same time, shipping costs have peaked and wage rates keep increasing as well.
Consumers are starting to see these price changes manifest on all shelves, suggesting some FMCG companies have already begun to react to inflationary pressures. Unfortunately, many companies lack a comprehensive pricing plan and tend to transfer the rising cost of raw materials via broad-brush price increases, a strategy which dilutes the efficacy of new prices. In contrast, by using a targeted pricing strategy during inflation, organisations can leverage the current environment to clean up mistakes of the past, establish measures to control inflation, and drive growth over time. We explore more in our latest podcast.
Tune in.

Visit our website : https://salesbeat.co/
Learn more in our blog : https://blog.salesbeat.co/

Or find us on :

Twitter : https://twitter.com/salesbeatco/
LinkedIn : https://www.linkedin.com/company/salesbeat/
Facebook : https://www.facebook.com/salesbeatco