At first, marketing might seem expensive — TV ads, billboards, celebrity endorsements - especially considering the return on investment in the next few months. But, even in the inflationary times we live in today, there are ways to not just do this on a budget but also in ways that make it easier for the consumer to choose to spend their limited disposable income on your brand vs others. A great place to start is to look at the archives on what worked for FMCG companies during inflationary periods in the past and re-invent them for current times. Or look toward campaigns or partnerships that FMCG brands have with companies in different sectors. They may not strictly look like marketing, but increase awareness and brand loyalty.
In this episode, we give a few examples like PepsiCo’s partnership with Ion to provide sustainable heating for homes, the campaign Walkers & Doritos did with Easyjet on travel after the pandemic and more.

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