EP. 232 Moving From Sales Manager to Sales Catalyst PT. 4 Coaching

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SALES with ASLAN

ASLAN Training and Development

236 episodes

1 day ago

Selling is serving. Let us serve you with tips, stories and experts on topics you care about. Buyer behavior has changed dramatically. Customers have more information available to them, and therefore are unreceptive, or closed, to sellers. And the harder we sell, the more closed customers become. Traditional selling approaches are working against sellers. ASLAN helps sellers make that shift, from 'typical' selling to a different approach that makes us more influential because we embrace the truth that the customer's receptivity is more important than your value prop or message.

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EP. 232 Moving From Sales Manager to Sales Catalyst PT. 4 Coaching

SALES with ASLAN

42 minutes 21 seconds

1 month ago

EP. 232 Moving From Sales Manager to Sales Catalyst PT. 4 Coaching

In part four of our series, Moving from Sales Manager to Sales Catalyst, we dive into the pivotal role of coaching in transforming teams and organizations. Tom and Tab break down why coaching is more than just a conversation; it’s about developing capabilities, driving performance, and creating lasting change.

From structured frameworks and observation techniques to the power of practice and the growing role of AI coaches, this episode covers:

Why coaching is the hardest (and most important) part of leadership
The three elements of effective coaching: Diagnose, Align, and Develop
How structured coaching builds engagement, productivity, and capabilities
The mindset shift needed for reps to embrace coaching
Real-world examples of how observation uncovers blind spots
The difference between coaching and managed sessions
How AI is revolutionizing skill development

Whether you’re a frontline leader or an executive looking to elevate your team, this episode equips you with practical strategies to coach for real transformation.