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Sales Talk for CEOs
Alice Heiman
184 episodes
1 day ago
What if your sales team is focused on the wrong thing? Brent Adamson and Karl Schmidt, co-founders of A to B Insight and co-authors of The FrameMaking Sale, reveal why traditional B2B tactics like BANT are outdated and how to win by building buyer confidence in their own decisions. Connect with: Brent Adamson: LinkedIn | A to B InsightKarl Schmidt: LinkedIn | A to B InsightAlice Heiman: LinkedIn | WebsiteLink to The FrameMaking Sale
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Entrepreneurship
Business,
Management,
Marketing
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All content for Sales Talk for CEOs is the property of Alice Heiman and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
What if your sales team is focused on the wrong thing? Brent Adamson and Karl Schmidt, co-founders of A to B Insight and co-authors of The FrameMaking Sale, reveal why traditional B2B tactics like BANT are outdated and how to win by building buyer confidence in their own decisions. Connect with: Brent Adamson: LinkedIn | A to B InsightKarl Schmidt: LinkedIn | A to B InsightAlice Heiman: LinkedIn | WebsiteLink to The FrameMaking Sale
Show more...
Entrepreneurship
Business,
Management,
Marketing
https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/13/e7/37/13e737cb-ade5-88d3-5ca2-805ce1e422aa/mza_5797637609306561084.jpg/600x600bb.jpg
Ep174 Turning Expertise Into Growth: Building a Top B2B Pharma Agency
Sales Talk for CEOs
44 minutes
2 months ago
Ep174 Turning Expertise Into Growth: Building a Top B2B Pharma Agency
When Wesley Portegies left the pharmaceutical world to work in automotive, he didn’t expect it to lead him back, but it did. Armed with a new perspective, he returned with a mission, disrupt how pharma companies communicate with doctors. In this episode, Wesley shares how he co-founded MedComms Experts with no outside funding, no traditional sales team and still built a multi-million dollar agency. He reveals how they landed their first client (Baxter), grew through inbound leads and referral...
Sales Talk for CEOs
What if your sales team is focused on the wrong thing? Brent Adamson and Karl Schmidt, co-founders of A to B Insight and co-authors of The FrameMaking Sale, reveal why traditional B2B tactics like BANT are outdated and how to win by building buyer confidence in their own decisions. Connect with: Brent Adamson: LinkedIn | A to B InsightKarl Schmidt: LinkedIn | A to B InsightAlice Heiman: LinkedIn | WebsiteLink to The FrameMaking Sale